Another big rise for Kindle Unlimited KDP Select Fund in July 2022 as readership leaps

The KDP Select Global Fund for Kindle Unlimited saw another big rise in July 2022 as it went up by $1.6 million to reach $45 million from $43.4 million in June.

That $45 million payout represented a 18% rise on an annualised basis from $38.1 million in July 2021.

This year has been marked by three big monthly increases in the KDP Select Fund, interspersed with $100,000 rises as well as the usual February fall.

The US KENP rate for July 2022 fell back to $0.0043 from $0.0046 in June and $0.0045 in May 2022. This fall is in line with seasonal trends as July and August are generally among the two lowest KENP rates of the year.

In the UK, the KENP rate for July 2022 also fell to £0.0030 from £0.0032 in June.

The reason for the reduction in KENP rate is generally due to increases in book borrowing and this certainly seems to be the case in July.

My calculations indicate there could have been a colossal total of around 10.46 billion (10,465,116,279) KENPs read during July, up from 9.43 billion KENPs in June, 9.62 billion KENPs in May, and 9.43 billion KENPs in April.

July is the first time that my calculations have shown a readership total topping 10 billion KENPs and it smashed through that mark. I believe the previous highest calculation I have recorded was 9.76 billion KENPs in January 2022.

The figures I use for total KENPs read are entirely unofficial and use a calculation of dividing the total KDP Select Global Fund ($45 million) by the US KENP rate ($0.0043). These estimates are based entirely on the amount paid out under the KDP Select Global fund and are only an indication of possible trends.

July 2022 continued with the new increased monthly payouts of $1.5 million for the expanded KDP Select All-Stars bonuses awarded to best-selling authors and extended to all KDP markets.


KINDLE UNLIMITED PAYOUTS 2020-2022

The US KENP payout figures for 20120-2022 are:

2020

January: $0.0044
February: $0.0045
March: $0.0046
April: $0.0042
May: $0.0042
June: $0.0045
July: $0.0043
August: $0.0043
September: $0.0045
October: $0.0045
November: $0.0046
December: $0.0045

2021

January: $0.0042
February: $0.0045
March: $0.0044
April: $0.0045
May: $0.0044
June: $0.0044
July: $0.0043
August: $0.0042
September: $0.0045
October: $0.0045
November: $0.0047
December: $0.0047

2022

January: $0.0043
February: $0.0045
March: $0.0043
April: $0.0044
May: $0.0045
June: $0.0046
July: $0.0043


The monthly KDP Select Global Fund totals for 2020-2022 are:

2020

January: $28.2 million
February: $27.2 million
March: $29 million
April: $30.3 million
May: $32.2 million
June: $32.3 million
July: $32.4 million
August: $32.6 million
September: $32.7 million
October: $32.9 million
November: $33.2 million
December: $34 million

Total for 2020: $377 million

Annual increase from 2019 to 2020: 25%

2021

January: $36 million
February: $33.5 million
March: $35.4 million
April: $35.5 million
May: $35.9 million
June: $36.5 million
July: $38.1 million
August: $39.6 million
September: $39.7 million
October: $39.8 million
November: $39.9 million
December: $40.2 million

Total for 2021: $450.1 million

Annual increase from 2020 to 2021: 19%

2022

January: $42.9 million
February: $39.4 million
March: $41.4 million
April: $41.5 million
May: $43.3 million
June: $43.4 million
July: $45 million


The annual total figures for Kindle Unlimited since it started are:

2014: $31.735 million (Jul-Dec)

2015: $131.6 million

2016: $186 million

2017: $222.6 million

2018: $267.8 million

2019: $301.4 million

2020: $377 million

2021: $450.1 million

2022: $296.9 million so far

Grand total overall since Kindle Unlimited launched in July 2014 of $2,239,135,000 ($2.239 billion)