You need a series to really get serious with book sales but once you’ve got a series how do you get the best results when you’re spending money on ads?
Book promo site Bookbub has just come up with a rundown of ads for book series that have produced good results.
There are, of course, a lot of factors other than ad design that have a bearing on how well books are going to sell, such as keywords, genre, author’s reputation, book quality, etc, but it’s still valuable information to take into account.
Bookbub have picked 17 ads using three strategies which they say have performed well, with click-through rates (CTR) ranging from 1.5% to 27%. Unfortunately, they don’t tell you what the CTR is for each individual ad. I’ve just sampled a selection of those 17 ads here.
The three ad strategies set out by Bookbub are:
Series Starters
This type of ad plans to offer a promo price or free on the first book in a series to bring in readers to the rest of the series.
Here are a couple of example ads of this strategy


Sales Across a Series
This approach features a discount on all the books in a series, with advertisers often linking the ads to a series page on Amazon so readers can pick up the whole series with a click.
Here are ads for a Regency romance series by Darcy Burke and a non-fiction series by self-publishing specialist David Gaughran which offer discounts across a series.


Series Box Sets
Box sets are a big draw for readers, especially when there’s a big discount on offer. Bookbub says for Featured Deals, they see 20% higher CTRs on box sets than on single titles.


You can check out the rest of the ads on the Bookbub site.