KDP authors can now advertise their books through Amazon Advertising in Canada and Australia

The Amazon Advertising scheme for KDP authors has expanded to cover Canada and Australia.

The Amazon Ads scheme has been available for KDP advertising in the US market since 2015, while the UK and Germany were added in October 2019, and France, Italy and Spain followed in December 2019.

Sponsored Products ads have proved to be popular among KDP authors and the US market, in particular, has become very competitive and costs per click have risen, so having access to new advertising markets is a welcome move.

Amazon Advertising has been adding features in recent months and now offers a separate Marketing page on KDP accounts which takes you straight to the promotional resources available. In July this year, Amazon also added Kindle Unlimited KENP Pages to the metrics available on the ad performance dashboard.

How to advertise on Amazon Advertising in Canada and Australia

To start advertising in the Canada and Australia, you can either go direct to the new Marketing Page section on your Kindle Direct Publishing account or go to the Bookshelf on your KDP account and click Promote and Advertise shown on the right of the page under Kindle Ebook Actions.

Under the Run an Ad Campaign box there is now the option to Choose a marketplace from a dropdown menu, as shown in the screenshot at the top of this article. You now have a selection from Amazon.com (US), Amazon.co.uk (UK), Amazon.de (Germany), Amazon.fr (France), Amazon.it (Italy), Amazon.es (Spain),  Amazon.ca (Canada), and Amazon.com.au (Australia).

With Sponsored Products you can:

  • Get your books noticed by using keyword or product-targeted ads.
  • Control your budget and create campaigns.
  • Learn what works through detailed reports.

Amazon streamlines promotional access for authors with new KDP marketing resources page

Amazon Advertising adds Kindle Unlimited KENP pages read metric to performance dashboard for authors