Kindle Unlimited KDP Select Fund total for 2020 leaps by 25% over 2019

The Kindle Unlimited KENP rate for December 2020 fell back to $0.0045 from $0.0046 in November 2020, while the KDP Select Global Fund for December 2020 rose strongly by $800,000 to $34 million from $33.2 million in November 2020.

That brought the full-year total for the KDP Select Fund in 2020 to $377 million, which is a 25% rise on the annual total in 2019 of $301.4 million. On a year-on-year comparison for the month, the December 2020 KDP fund total of $34 million represents a nearly 30% increase on the December 2019 KDP fund of $26.2 million.

The KENP rate for the UK in December 2020 also fell slightly to £0.0031 from £0.0032 in November 2020.

Since April 2020, the KDP Select Global Fund figures have all topped the $1 million a day mark and the results for each of the first three months of this year came close to the $1 million a day mark.

The number of KENPs read during December 2020 rose to around 7.55 billion from 7.21 billion in November 2020.

The figures I use for total KENPs read are entirely unofficial and use a calculation of dividing the total KDP Select Global Fund ($34 million) by the US KENP rate ($0.0045). These estimates  are based entirely on the amount paid out under the KDP Select Global fund and are only an indication of possible trends.

The US KENP payout figures for 2018, 2019 and 2020 are:

2018

January: $0.0044
February: $0.0046
March: $0.0045
April: $0.0045
May: $0.0045
June: $0.0046
July: $0.0045
August: $0.0045
September: $0.0048
October: $0.0048
November: $0.0052
December: $0.0048

2019

January: $0.0044
February: $0.0047
March: $0.0045
April: $0.0046
May: $0.0046
June: $0.0046
July: $0.0044
August: $0.0044
September: $0.0046
October: $0.0046
November: $0.0049
December: $0.0046

2020

January: $0.0044
February: $0.0045
March: $0.0046
April: $0.0042
May: $0.0042
June: $0.0045
July: $0.0043
August: $0.0043
September: $0.0045
October: $0.0045
November: $0.0046
December: $0.0045

The monthly KDP Select Global Fund totals for 2018, 2019 and 2020 are:

2018

January: $20.9 million
February: $20 million
March: $21 million
April: $21.2 million
May: $22.5 million
June: $22.6 million
July: £23.1 million
August: $23.3 million
September: $23.4 million
October: $23.5 million
November: $23.6 million
December: $23.7 million

Total for 2018: $267.8 million

Annual increase from 2017-2018: 20.35%

2019

January: $24.7 million
February: $23.5 million
March: $24 million
April: $24.1 million
May: $24.6 million
June: $24.9 million
July: $25.6 million
August: $25.8 million
September: $25.9 million
October: $26 million
November: $26.1 million
December: $26.2 million

Total for 2019: $301.4 million

Annual increase from 2018-2019: 12.5%

2020

January: $28.2 million
February: $27.2 million
March: $29 million
April: $30.3 million
May: $32.2 million
June: $32.3 million
July: $32.4 million
August: $32.6 million
September: $32.7 million
October: $32.9 million
November: $33.2 million
December: £34 million

Total for 2020: $377 million

Annual increased from 2019 to 2020: 25%

The annual total figures for Kindle Unlimited since it started are:

2014: $31.735 million (Jul-Dec)

2015: $131.6 million

2016: $186 million

2017: $222.6 million

2018: $267.8 million

2019: $301.4 million

2020: $377 million

Grand total overall of $1,492,135,000 ($1.492 billion)


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