Kindle Unlimited KENP rate for April 2021 sees small rise as KDP fund annual increase slows down

The Kindle Unlimited KDP Select Global Fund for April 2021 rose by $100,000 to $35.5 million while the KENP rate for April 2021 went up slightly to $0.0045 from $0.0044 in March 2021.

A year-on-year comparison for the month shows the April 2021 KDP fund total of $35.5 million is an increase of 17% over the April 2020 KDP fund of $30.3 million. The annualised rise for April indicates that the rate of increase seen since the start of the Covid pandemic might be starting to slow down, compared with March’s annualised rise of 22% and February’s 23% increase. Looking back two years shows the April 2021 fund total represents a 47% increase from $24.1 million in April 2019.

The KENP rate for the UK in April 2021 also saw a small rise to £0.0031 from to £0.0030 in March 2021.

My calculations indicate there could have been around 7.88 billion KENPs read during April 2021, down  from 8.04 billion KENPs in March 2021.

The figures I use for total KENPs read are entirely unofficial and use a calculation of dividing the total KDP Select Global Fund ($35.5 million) by the US KENP rate ($0.0045). These estimates  are based entirely on the amount paid out under the KDP Select Global fund and are only an indication of possible trends.


The US KENP payout figures for 2018, 2019, 2020, and 2021 are:

2018

January: $0.0044
February: $0.0046
March: $0.0045
April: $0.0045
May: $0.0045
June: $0.0046
July: $0.0045
August: $0.0045
September: $0.0048
October: $0.0048
November: $0.0052
December: $0.0048

2019

January: $0.0044
February: $0.0047
March: $0.0045
April: $0.0046
May: $0.0046
June: $0.0046
July: $0.0044
August: $0.0044
September: $0.0046
October: $0.0046
November: $0.0049
December: $0.0046

2020

January: $0.0044
February: $0.0045
March: $0.0046
April: $0.0042
May: $0.0042
June: $0.0045
July: $0.0043
August: $0.0043
September: $0.0045
October: $0.0045
November: $0.0046
December: $0.0045

2021

January: $0.0042
February: $0.0045
March: $0.0044
April: $0.0045


The monthly KDP Select Global Fund totals for 2018, 2019 and 2020 are:

2018

January: $20.9 million
February: $20 million
March: $21 million
April: $21.2 million
May: $22.5 million
June: $22.6 million
July: $23.1 million
August: $23.3 million
September: $23.4 million
October: $23.5 million
November: $23.6 million
December: $23.7 million

Total for 2018: $267.8 million

Annual increase from 2017-2018: 20.35%

2019

January: $24.7 million
February: $23.5 million
March: $24 million
April: $24.1 million
May: $24.6 million
June: $24.9 million
July: $25.6 million
August: $25.8 million
September: $25.9 million
October: $26 million
November: $26.1 million
December: $26.2 million

Total for 2019: $301.4 million

Annual increase from 2018-2019: 12.5%

2020

January: $28.2 million
February: $27.2 million
March: $29 million
April: $30.3 million
May: $32.2 million
June: $32.3 million
July: $32.4 million
August: $32.6 million
September: $32.7 million
October: $32.9 million
November: $33.2 million
December: $34 million

Total for 2020: $377 million

Annual increase from 2019 to 2020: 25%

2021

January: $36 million
February: $33.5 million
March: $35.4 million
April: $35.5 million


The annual total figures for Kindle Unlimited since it started are:

2014: $31.735 million (Jul-Dec)

2015: $131.6 million

2016: $186 million

2017: $222.6 million

2018: $267.8 million

2019: $301.4 million

2020: $377 million

2021: $140.4 million so far

Grand total overall of $1,632,535,000 ($1.632 billion)


Amazon launching Wattpad rival with Kindle Vella serial stories offering authors 50% royalties


Brand Aid — KDP Sponsored Brands advertising extended to cover Europe


MOBI ditched! Amazon switches Kindle Publishing formatting to EPUB


Amazon moves fast to widen reach of Estimated KENP Royalties metric


Scroll to Top