Amazon added a massive bonus of $2.7 million to more than double the Kindle Select Fund total for August 2014 to $4.7 million, by far the biggest-ever for the fund.
But, as I reported earlier, the August payout for borrows under the Kindle Unlimited/KOLL scheme sank to $1.54 per borrow from $1.80 in July, which was a partial month as it was launched on July 18.
Amazon revealed the bonus in a very low-key way with a discreet announcement on the KDP Community site.
The bonus does bring a new development in Kindle Unlimited, with more than $500,000 being paid out in All Star bonuses to top-performing authors, and $80,000 to non-US authors disadvantaged by the US-only KU.
For August, Amazon will pay out All-Star bonuses to the top 100 most-read authors and also for the top 100 most-read titles, with the top 10 authors getting a very useful $25,000 apiece.
The stars will be picked by combining books sold plus qualified borrows from Kindle Unlimited and the Kindle Owners’ Lending Library (KOLL) during the month. Calculations only include sales and qualified borrows for titles enrolled in KDP Select, so it’s an overall incentive to enrol in KDP Select. The first shining stars will be contacted in the next few days.
The top 100 most-read KDP Select authors will each get:
Authors 1 through 10 will receive $25,000
Authors 11 through 20 receive $10,000
Authors 21 through 30 receive $5,000
Authors 31 through 50 receive $2,500
Authors 51 through 100 receive $1,000
Authors of the top 100 KDP Select titles will each get:
Titles 1 through 10 receive $2,500
Titles 11 through 50 receive $1,000
Titles 51 through 100 receive $500
All-Stars authors will be denoted on detail pages, and the Kindle team at Amazon expect the approach to this will evolve over time.
There is also a bonus for authors outside the US who get most of their borrows through the KOLL and have not been able to benefit from the growth of Kindle Unlimited as it is just for US members at the moment, although international membership is expected to open up in September or thereabouts.
Amazon says the ability of non-US authors to compete within the wider pool of KDP Select loans has been affected and they are adding an additional bonus of $80,000 to be paid out on all KOLL loans outside of the US.
Amazon says they have continued to see significant significant early trial response from customers to Kindle Unlimited and the $2.7 million bonus is ‘similar to what we’ve done in the past around holiday spikes in borrowing activity’.