A children’s book project which launched on crowdfunding site Kickstarter with the target of raising £40,000 has smashed through that figure to hit the astonishing total of nearly $750,000 so far from well over 14,000 backers.
Elena Favilli and Francesca Cavallo, co-founders of Timbuktu Labs, set up Timbuktu in 2011, the first iPad magazine for children, and have since produced further apps and published print books.
They had the modest aim initially of printing 1,000 copies of a new book, Good Night Stories for Rebel Girls — 100 tales to dream big. The book will tell the story of 100 female heroes as role models for children, with 100 female artists taking on a portrait apiece.
The initial crowdfunding campaign raised a massive $675,000 so when the Kickstarter campaign ended, they moved on to Indiegogo to cater for the continuing demand and the grand total is now over $735,000.
It looks like they’ve really hit a nerve with the project which is now in the early stages of production, with a shipping date set for November.