Kindle Vella bonus rises to $550,000 for October 2021

The Kindle Vella bonus for October 2021 has risen to $550,000 from $500,000 in September 2021.

Amazon appears to have dropped the ‘launch ‘ part of the ‘launch bonus’ as it has been known since Vella started in mid-July.

The company says, ‘Our bonus program is ongoing and we will continue to award bonuses as the program grows. For the month of October, stories are rewarded based on customer activity such as Faves, Thumbs Up, and Token redemption (free and paid), as well as publishing activity, including the number of new episodes and frequency of episodes published in the month of October.

‘We continue to see readers are enjoying stories that are updated regularly, and want to encourage you to publish episodes frequently to keep readers engaged.’

The Marriage Auction by Audrey Carlan continues its run at the top of the Vella Faves. The serial, about four women who enter into a clandestine auction to be married to the highest bidders, was in the top spot last month with 10,503 faves and now has a total of 16,240 faves, far outpacing the second-placed total of 4,972.

Weaknesses in the Kindle Vella system are starting to emerge with complaints from readers about the high cost of reading some serials, with a 30-part serial possibly costing a total of $20 and upwards. There are criticisms about the token payment process and some readers are also turning away from the serial format, saying they prefer to read books from the beginning through to the end.

It looks like Amazon needs to at least tweak the Vella formula, perhaps with a monthly subscription fee rather than the convoluted token payments and open-ended cost of reading a serial.