Multi-pack deal cuts 20% off price of new slimmer and sharper Kindle Fires with Alexa

Thinner, lighter. sharper and cheaper in a multi-pack — the new Kindle 7

You can get a family pack of the all-new Kindle Fire 7 or Kindle Fire HD 8 tablets and save 20% on the normal price.

As a special introductory offer until shipping starts on June 7 (or when stocks last), the Fire tablets are available in a multi-pack option. Buy any three Fire tablets — including the Fire 7, Fire HD 8, Fire 7 Kids Edition, and Fire HD 8 Kids Edition — and get a fifth off.

To take advantage of this offer, add any three Fire tablets to your Amazon Shopping Cart and enter the promo code FIRE3PACK at the checkout where you will see the discount applied. This is a limited-time offer and is limited to one per customer and account.

The Fire 7 features a thinner and lighter design, an improved 7-inch IPS display with higher contrast and sharper text, longer battery life of up to eight hours of mixed use, 8Gb of storage with support for up to 256Gb of expandable storage, and better Wi-Fi connectivity, plus Alexa — all for only $49.99.

The multi-pack deal would mean three Fire 7 tablets with 8Gb of storage would cost $120 instead of $150.

In the UK, the Fire 7 will be available at £49.99 for the 8Gb version or £59.99 for 16Gb. The multi-pack price for three 8Gb tablets would be £120 instead of £150, or £144 instead of £180 for the device with 16Gb.

The Kindle Fire HD 8 offers 1200 x 800 million-pixel high-definition display

The Fire HD 8 offers a stunning 8-inch 1200 x 800 HD display with over one million pixels, a quad-core processor, up to 12 hours of battery life, 16Gb of storage with support for up to 256Gb more, plus Alexa and is priced at $79.99. A multi-pack of three Fire HD 8 tablets would cost $192 rather than $240.

The cost of the Fire HD 8 in the UK will be £79.99, so the three-pack costs £192 rather than £240.

Kevin Keith, General Manager, Fire Tablets, says, “We think customers should expect more from their tablet — better hardware, more features, access to tons of great content — but shouldn’t have to pay a premium for it. Our approach is to offer premium products at non-premium prices.

“The all-new Fire 7 is thinner and lighter, offers an improved display, longer battery life, and better wi-fi connectivity while keeping the same low price of $49.99. For only $30 more, the all-new Fire HD 8 offers a vibrant 8-inch HD widescreen display, up to 12 hours of battery life, faster performance, and 16Gb of storage. Plus, both tablets include Alexa — it’s an incredible value we think customers will love.”

The Fire 7 is thinner and lighter than the previous generation Fire. With an improved 7-inch IPS display, Fire 7 offers higher contrast and sharper text, making books, web content, videos and more look crisp and colorful. Fire 7 also offers improved battery life with support for up to eight hours, and a choice of 8Gb or 16Gb of internal storage with up to 256 GB of expandable storage via microSD card.

For only $30 more, the Fire HD 8 offers a wide-screen 8-inch 1280 x 800 HD display with over a million pixels for a bright, vivid picture. It has up to 12 hours of battery life and 16Gb or 32Gb of internal storage, plus up to 256Gb of expandable storage via microSD card.

Both Fire tablets also have new color options — Black, Punch Red, Marine Blue, and Canary Yellow.