Vook buys Booklr to dig into the data mine for authors

Vook has bought ebook data tracker Booklr and is adding the company’s analytics to its range of services for authors and publishers.

The firm  claims it will be able to provide a host of new market intelligence products offering instant insight into sales, pricing, ratings, and other useful data.

Booklr’s clients include major publishing houses, media companies, literary agencies and bestselling authors and its platform tracks nearly 4 million book titles across every major retailer.

Vook offers ebook creation, ebook distribution, sales tracking for retailer accounts, print on demand, marketing/PR, cover design, copy editing, and book scanning. It has built up some impressive technical capability and last year set up a lead-generation and free ebook giveaway system for the Wall Street Journal. The company also works with firms such as the New York Times, Forbes and Fast Company.

Booklr co-founder Josh Brody is joining Vook as chief operating officer in the deal and all of Booklr’s 20 staff will be moving over to Vook. Both companies are based in New York.

Vook founder and CEO Brad Inman says: “Booklr’s leadership role in aggregating and rendering data surrounding books, combined with Vook’s total publishing solution provides a powerful market intelligence offer for book authors and publishers. Their work with big publishers such as Random House demonstrates the power of data that’s invaluable to authors and publishers.”