Amazon Advertising widens out for KDP authors to target UK and Germany

Amazon has extended the reach of Amazon Advertising for KDP authors who can now use Sponsored Product ads to readers in the UK and Germany as well as in the US.

The Amazon Ads scheme has been available for advertising in the US market since 2015 and it has become an essential tool for indie authors and publishers to market their books.

If you have an eligible book published on KDP that’s available on,, or, you can begin advertising it in those countries today.

This is a significant move for indie authors as the UK is the second-biggest ebook market after the US, and Germany is a fast-increasing market for ebooks.

As well as being able to target advertising at those specific countries it also means that authors will get the opportunity to widen out their marketing from what has become an increasingly competitive market on Amazon recently extended their Amazon Charts to cover the UK and Germany and indie authors had a strong showing on the initial best-sellers’ lists.

How to advertise on Amazon Advertising in the UK and Germany

To start advertising in the UK and Germany, go to the Bookshelf on your Kindle Direct Publishing account and click Promote and Advertise shown on the right of the page under Kindle Ebook Actions.

Under the Run an Ad Campaign box there is now the option to Choose a marketplace from a dropdown menu, as shown in the screenshot at the top of this article. You now have a selection from (US), (UK) and (Germany).

With Sponsored Products you can:

  • Get your books noticed by using keyword or product-targeted ads.
  • Control your budget and create campaigns.
  • Learn what works through detailed reports.

If you need to change the language in the advertising console, sign in and click your user name next to the question mark in the header bar to select one of the available options from the dropdown menu.

You can find out more about advertising with Amazon Sponsored Products here at the Amazon website.

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