Kindle Unlimited KENP rate for May 2019 sticks at $0.0046 as KDP Select fund rises by $500,000

The Kindle Unlimited KENP rate for May 2019 stayed at the same level of $0.0046 that was paid out in April while the KDP Select Global fund went up by $500,000 to $24.6 million from $24.1 million in April.

In the UK market, the KENP rate for May 2019 also stayed at the same level of £0.0033 that was seen in April.

The rate of growth in the KDP Select Global Fund has been slowing in recent months from previous levels. This year’s May fund of $24.6 million was 9% up on the $22.5 million paid out in May 2018 and that’s down from the 13.5% year-on-year rise seen in April which was also showing a slowdown on previous growth.

The total paid out to authors by Kindle Unlimited since it launched is now $960.9 million and the $1 billion milestone is bound to be passed in July.

The total paid out by KU for the first five months of 2019 is $120.9 million, which represents a 14% increase on the $105.6 million paid in the first five months of 2018.

For May 2019, using the calculation of dividing the total KDP Select fund ($24.6 million) by the US KENP rate ($0.0046) to get an idea of the total number of KENPs read during the month results in 5.3 billion KENPs, a small rise from 5.2 billion KENPs in April. Previous months’ estimates include 5.3 billion KENPs in March and 5 billion KENPs in February.

Please note these estimates should not be regarded as necessarily being the overall total number of KENPs read during a month as they do not take into account any margin taken by Amazon. They are based entirely on the amount paid out under the KDP Select Global fund.

If, for example, Amazon pays out 70% of its total monthly take from Kindle Unlimited then the true KENP total could be as much as 30% higher. Amazon, of course, does not reveal its criteria for KU payouts.


The US KENP payout figures for 2016, 2017, 2018 and 2019 are:

2016

January: $0.0041
February: $0.0047 (KENP v2.0 introduced)
March: $0.0047
April: $0.0048
May: $0.0046
June: $0.0049
July: $0.0048
August: $0.0045
September: $0.0049
October: $0.0052
November: $0.0053
December: $0.0052

2017

January: $0.0047
February: $0.0049
March: $0.0046
April: $0.0045
May: $0.0043
June: $0.0042
July: $0.0040
August: $0.0041 (KENP v3.0 introduced)
September: $0.0044
October: $0.0045
November: $0.0046
December: $0.0050

2018

January: $0.0044
February: $0.0046
March: $0.0045
April: $0.0045
May: $0.0045
June: $0.0046
July: $0.0045
August: $0.0045
September: $0.0048
October: $0.0048
November: $0.0052
December: $0.0048

2019

January: $0.0044
February: $0.0047
March: $0.0045
April: $0.0046
May: $0.0046


The monthly KDP Select Global fund totals for 2016, 2017, 2018 and 2019 are:

2016

January: $15 million
February: $14 million (KENP v2.0 introduced)
March: $14.9 million
April: $14.9 million
May: $15.3 million
June: $15.4 million
July: $15.5 million
August: $15.8 million
September: $15.9 million
October: $16.2 million
November: $16.3 million
December: $16.8 million

Overall total for 2016: $186 million

2017

January: $17.8 million
February: $16.8 million
March: $17.7 million
April: $17.8 million
May $17.9 million
June $18 million
July: $19 million
August: $19.4 million (KENP v3.0 introduced)
September $19.5 million
October $19.7 million
November: $19.8 million
December: $19.9 million

Overall total for 2017: $222.6 million

Annual increase from 2016-2017: 19.67%

2018

January: $20.9 million
February: $20 million
March: $21 million
April: $21.2 million
May: $22.5 million
June: $22.6 million
July: £23.1 million
August: $23.3 million
September: $23.4 million
October: $23.5 million
November: $23.6 million
December: $23.7 million

Total for 2018: $267.8 million

Annual increase from 2017-2018: 20.35%

2019

January: $24.7 million
February: $23.5 million
March: $24 million
April: $24.1 million
May: $24.6 million

Total for 2019 so far: $120.9 million


The annual total figures for Kindle Unlimited since it started are:

2014: $31.735 million (Jul-Dec)

2015: $131.6 million

2016: $186 million

2017: $222.6 million

2018: $267.8 million

2019: $120.9 million so far

Grand total overall of $960.9 million


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