Kindle Unlimited starts off year with big boost to KDP Fund in January 2021 as KENP rate shows seasonal fall

The Kindle Unlimited KDP Select Global Fund for January 2021 rose by $2 million to $36 million from $34 million in December 2020 as the KENP rate for January 2021 showed its usual seasonal fall to $0.0042 from $0.0045 in December 2020

On a year-on-year comparison for the month, the January 2021 KDP fund total of $36 million represents an increase of more than 27% over the January 2020 KDP fund of $28.2 million.

The KENP rate for the UK in January 2021 fell to £0.0030 from £0.0031 in December 2020.

The total figure for the amount paid out to authors from the KDP Select Fund since Kindle Unlimited started back in 2014 has now topped $1.5 billion, and that’s without taking into account any of the All-Stars payments made to best-selling authors each month.

January is traditionally one of the strongest months for reading figures and my back-of-the-envelope calculations indicate there could have been around 8.57 billion KENPs read during January 2021, representing a massive rise of more than 1 billion from 7.55 billion in December 2020, which would be an increase of about 13.5%.

The figures I use for total KENPs read are entirely unofficial and use a calculation of dividing the total KDP Select Global Fund ($36 million) by the US KENP rate ($0.0042). These estimates  are based entirely on the amount paid out under the KDP Select Global fund and are only an indication of possible trends.


The US KENP payout figures for 2018, 2019, 2020, and 2021 are:

2018

January: $0.0044
February: $0.0046
March: $0.0045
April: $0.0045
May: $0.0045
June: $0.0046
July: $0.0045
August: $0.0045
September: $0.0048
October: $0.0048
November: $0.0052
December: $0.0048

2019

January: $0.0044
February: $0.0047
March: $0.0045
April: $0.0046
May: $0.0046
June: $0.0046
July: $0.0044
August: $0.0044
September: $0.0046
October: $0.0046
November: $0.0049
December: $0.0046

2020

January: $0.0044
February: $0.0045
March: $0.0046
April: $0.0042
May: $0.0042
June: $0.0045
July: $0.0043
August: $0.0043
September: $0.0045
October: $0.0045
November: $0.0046
December: $0.0045

2021

January: $0.0042


The monthly KDP Select Global Fund totals for 2018, 2019 and 2020 are:

2018

January: $20.9 million
February: $20 million
March: $21 million
April: $21.2 million
May: $22.5 million
June: $22.6 million
July: £23.1 million
August: $23.3 million
September: $23.4 million
October: $23.5 million
November: $23.6 million
December: $23.7 million

Total for 2018: $267.8 million

Annual increase from 2017-2018: 20.35%

2019

January: $24.7 million
February: $23.5 million
March: $24 million
April: $24.1 million
May: $24.6 million
June: $24.9 million
July: $25.6 million
August: $25.8 million
September: $25.9 million
October: $26 million
November: $26.1 million
December: $26.2 million

Total for 2019: $301.4 million

Annual increase from 2018-2019: 12.5%

2020

January: $28.2 million
February: $27.2 million
March: $29 million
April: $30.3 million
May: $32.2 million
June: $32.3 million
July: $32.4 million
August: $32.6 million
September: $32.7 million
October: $32.9 million
November: $33.2 million
December: £34 million

Total for 2020: $377 million

Annual increase from 2019 to 2020: 25%

2021

January: $36 million


The annual total figures for Kindle Unlimited since it started are:

2014: $31.735 million (Jul-Dec)

2015: $131.6 million

2016: $186 million

2017: $222.6 million

2018: $267.8 million

2019: $301.4 million

2020: $377 million

2021: $36 million so far

Grand total overall of $1,528,135,000 ($1.528 billion)


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