Kindle Unlimited KENP rate for October 2020 holds steady as KDP Select Fund 10-month total exceeds total for full-year 2019

The Kindle Unlimited KENP rate for October 2020 stayed steady at $0.0045, the same level as seen in September 2020, while the KDP Select Global Fund for October 2020 increased by $200,000 to $32.9 million from $32.7 million in September 2020.

On a year-on-year comparison, the October 2020 KDP fund total of $32.9 million represents a 26% increase on the September 2019 KDP fund of $26 million.

The KENP rate for the UK in October 2020 also held at £0.0032, the same rate as in September 2020.

The fund figures for April 2020, May 2020, June 2020, July 2020, August 2020, September 2020, and October 2020 have all topped the $1 million a day mark at $30.3 million, $32.2 million, $32.3 million, £32.4 million, $32.6 million, $32.7 million, and £32.9 million respectively. The results for each of the first three months came close to the $1 million a day mark.

The KDP Select Global Fund has paid out a total of $309.8 million so far this year in the first 10 months so it has already topped the 2019 total of $301.4 million for the whole year.

Ther number of KENPS read during October 2020 was up slightly at 7.31 billion compared with 7.26 billion in September 2020.

The figures I use for total KENPs read are entirely unofficial and use a calculation of dividing the total KDP Select Global Fund ($32.9 million) by the US KENP rate ($0.0045). These estimates  are based entirely on the amount paid out under the KDP Select Global fund and are only an indication of possible trends.

The US KENP payout figures for 2018, 2019 and 2020 are:

2018

January: $0.0044
February: $0.0046
March: $0.0045
April: $0.0045
May: $0.0045
June: $0.0046
July: $0.0045
August: $0.0045
September: $0.0048
October: $0.0048
November: $0.0052
December: $0.0048

2019

January: $0.0044
February: $0.0047
March: $0.0045
April: $0.0046
May: $0.0046
June: $0.0046
July: $0.0044
August: $0.0044
September: $0.0046
October: $0.0046
November: $0.0049
December: $0.0046

2020

January: $0.0044
February: $0.0045
March: $0.0046
April: $0.0042
May: $0.0042
June: $0.0045
July: $0.0043
August: $0.0043
September: $0.0045
October: $0.0045

The monthly KDP Select Global Fund totals for 2018, 2019 and 2020 are:

2018

January: $20.9 million
February: $20 million
March: $21 million
April: $21.2 million
May: $22.5 million
June: $22.6 million
July: £23.1 million
August: $23.3 million
September: $23.4 million
October: $23.5 million
November: $23.6 million
December: $23.7 million

Total for 2018: $267.8 million

Annual increase from 2017-2018: 20.35%

2019

January: $24.7 million
February: $23.5 million
March: $24 million
April: $24.1 million
May: $24.6 million
June: $24.9 million
July: $25.6 million
August: $25.8 million
September: $25.9 million
October: $26 million
November: $26.1 million
December: $26.2 million

Total for 2019: $301.4 million

Annual increase from 2018-2019: 12.5%

2020

January: $28.2 million
February: $27.2 million
March: $29 million
April: $30.3 million
May: $32.2 million
June: $32.3 million
July: $32.4 million
August: $32.6 million
September: $32.7 million
October: $32.9 million

Total for 2020 so far: $309.8 million

The annual total figures for Kindle Unlimited since it started are:

2014: $31.735 million (Jul-Dec)

2015: $131.6 million

2016: $186 million

2017: $222.6 million

2018: $267.8 million

2019: $301.4 million

2020: $276.9 million so far

Grand total overall of $1,424,935,000 ($1.424 billion)


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